Higher Logic Vanilla, a community platform, revealed a new integration with SlapFive, a customer marketing and advocacy platform, designed to help users more easily engage their community members in advocacy activities directly within their online communities.
SlapFive’s platform reportedly provides a suite of pre-built, automated advocacy programs tailored to various interests and engagement levels within a member base, which can now integrate into Higher Logic Vanilla communities via customizable widgets. Specific features of the integration include:
- Automatically delivering personalized advocacy opportunities to members based on their community engagement;
- Gathering member feedback and success stories via automated surveys that support video, audio and text responses;
- Connecting community advocacy efforts to financial outcomes with analytics and revenue reporting;
- Automatically assigning members badges, points and rewards based on their advocacy actions; and
- Sharing advocacy actions and engagement scores across platforms for a complete view of customer activity.
This latest partnership comes at a time were user-generated and community-driven content is hot, as revealed in the “2024 Content Preferences Benchmark Survey.” The survey report revealed that 55% of respondents found user-generated content and product reviews helpful, while 41% relied on community groups and/or professional networks.
“With our new SlapFive integration, Higher Logic Vanilla customers can now unlock an entirely new level of engagement and advocacy among their community members,” said Rob Wenger, CEO of Higher Logic, parent company of Higher Logic Vanilla, in a statement. “We can’t wait to see the creative ways our customers will use this to contribute to their organization’s bottom line and turn engaged members into influential brand champions.”
