ON24, an intelligent engagement and webinar platform, revealed an integration with 6sense, a revenue AI-powered ABM platform, that seeks to enable joint users to combine ON24’s first-party engagement data with 6sense’s intent data to help deliver hyper-personalized, engaging experiences at scale.
The integration will reportedly help practitioners:
- Activate ABM across digital channels, including webinars, virtual events and content hubs;
- Set up high-priority audience segments;
- Deliver targeted interactions and tailored content to unique audience segments across ON24 experiences;
- Build interconnected, ongoing content journeys that become more personalized with greater engagement and buying intent; and
- Drive the right calls-to-action and content to the right accounts at the right time.
“In today’s competitive marketplace, personalization at scale is imperative for high-performing B2B sales and marketing teams to differentiate experiences for their audience while also driving cost-efficient revenue results for their business,” said Steve Sims, VP of Product at ON24, in a statement. “By adding 6sense to our robust ecosystem of integrations, we continue to advance our platform’s AI-powered ACE capabilities, enabling our customers to dynamically target and tailor interactions with the audiences that matter most.”
