Overview:
The board hopes to secure a jersey sponsor before the Asia Cup, but the limited time frame could push the announcement further.
The Board of Control for Cricket in India (BCCI) has been forced to search for a new lead sponsor after Dream11 ended its agreement.
The fantasy sports firm withdrew from its three-year deal in the wake of the recently passed Online Gaming Bill, leaving the national sides without a jersey partner before the Asia Cup 2025.
For the 2025–28 term, the BCCI wants a big sponsorship deal, estimated to be worth around INR 452 crore. The figure shows the board’s confidence in the commercial value of the Indian cricket.
Reports in The Economic Times indicate that the upcoming tender will cover about 140 fixtures across the three-year span. The rights will apply to bilateral home and away series, as well as multi-nation competitions staged by both the Asian Cricket Council (ACC) and the International Cricket Council (ICC).
Financially, the board is targeting INR 3.5 crore for each bilateral contest and INR 1.5 crore for games played under the ACC or ICC umbrella.
The board hopes to secure a jersey sponsor before the Asia Cup, but the limited time frame could push the announcement further.
Industry speculation suggests that Toyota, the Japanese automotive giant, is in discussion for the role. Even if the Asia Cup deadline is not met, the BCCI is confident of closing a deal before the Women’s World Cup begins on September 30.
Related
