Internet goes bonkers over Ranveer Singh’s sexual wellness ad with Johnny Sins in saas-bahu parody
It’s time to normalise conversation on men’s sexual health. Bollywood heartthrob Ranveer Singh, known for his flamboyant personality and electrifying performances, has recently partnered with a men’s sexual wellness brand, as its new co-owner and brand ambassador. Like his bold personality, the actor always pushes boundaries and openly talks about social issues such as mental health, masculinity, and social equality. Yet again, Rocky and Rani ki Prem Kahaanii’s actor’s new ad campaign, featuring him and adult star Johnny Sins, is truly beyond imagination.
The ad on Bold Care aims to promote men’s sexual health to normalise conversations about men’s sexual health, but hold on to your horses. What was quite unusual in the advertisement was a hilarious parody of Saas-bahu serials with their over-the-top scenes and melodramatic music. Casting Ranveer Singh and Johnny Sins as brothers in a typical family-style “kalesh,” the ad titled ‘Bold Moves, Bold Choices,’ kicks off with Sins’ wife storming out of their marital home and Singh trying to convince her to stay.
The video proceeds to hint at the issues in the bedroom. After a sequence of dramatic exchanges and a stunt that’s borderline absurd, the wife agrees to stay, lured by the husband’s enhanced ‘performance’, thanks to Bold Care’s capsule that boosts men’s sexual health.
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The ad campaign has generated a positive response on social media, with many users praising Ranveer Singh for his bold stance and the campaign’s message of empowerment. Some have also appreciated the lighthearted and humorous tone of the ads, which makes the topic more approachable for a wider audience and encourages viewers to make responsible choices.
This ad has not only grabbed the attention of fans online, but Bollywood stars also took to the comment section to praise the actor for raising awareness about important sexual health issues and breaking down taboos surrounding the topic.
Actor Arjun Kapoor commented, “Baba, you are bold and beautiful for doing this…”
“Hahahahahhaah, killed it,” wrote actor Karan Kundra.
Film writer Rajesh Saathi praised, “Superb… Mazzak mazzak mein itna impo(r)tent message!! Love you Ranveer Singh, for being bold with care and a touch of madness.”
An Instagram user remarked, “Finally someone coming forward and doing something for sexual health and wellness (sic).”
“The brand, the team, the scriptwriter, the marketing team—everyone deserves a raise. (crying emojis) (sic),” added another.
An individual applauded, “Talking about something that is taboo is what makes you special. Proud of you (sic).”
Undoubtedly, the video was an instant hit on social media, garnering more than 5,21,000 views.
Watch the entertaining yet thought-provoking advertisement below:
