Sales of Jeep’s smallest offering in the US have been declining since 2016, as buyers seem to prefer the larger and slightly cheaper Compass
December 5, 2023 at 06:30
The Jeep Renegade will be dropped from the lineup after the 2023 model year, leaving it to the more popular Compass to fill the role of the brand’s entry-level offering in the US and Canada. Still, this will not be the end of the line for Jeep’s subcompact SUV which will reportedly live on in other markets including Europe.
According to the official website of Jeep in the US, the made-in-Italy Jeep Renegade starts at $28,445. This is a tiny bit more than the US-built Jeep Compass which has an MSRP of $28,400 despite being slightly larger.
Sales of the Renegade in the US have been declining since 2016 when it scored an all-time high of 106,606 units. For comparison, the company sold 27,549 examples of the Renegade to US customers in 2022, with the figures from January to September 2023 showing a further decline of 35% compared to the same period last year. According to a recent study, the Renegade had the highest inventory among all models in the US, with over 2 years’ worth of supply based on the demand rates from June 2023.
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A Jeep spokesperson confirmed the forthcoming demise of the Renegade to Automotive News, as “the brand focuses its resources on SUV segments in North America that continue to grow”. However, he also mentioned that the SUV will live on in other markets including Mexico, South America, Europe, and Asia Pacific where it is described as a core model for Jeep.
As a refresher, the Jeep Renegade was introduced as a 2015 MY in the US and didn’t change much during its lifetime despite the mid-lifecycle update of 2019. The aging model received another facelift in 2022 although this was limited to the Brazilian market and never reached US or Europe.
The sub-compact SUV follows the fate of the fifth-gen Cherokee which was discontinued earlier this year (although in the Cherokee’s case, there will be a successor). Jeep’s lineup will grow in the next few years, as the company has pledged to offer electrified versions of all of its models in North America by 2025.
